Wilson and Frenchy is one of Australia's premier baby brands, with a sweet and unique collection which is both comfortable and stylish for your little trendsetter.
Not only are they consistent in producting baby clothes which parents covet for their kids, Wilson and Frenchy are also a sustainable and ethical business you can feel good buying from. In fact, Wilson & Frenchy's organic collection is GOTS certified
and made in fairtrade factories in India.
Made from the softest cotton blend with illustrated prints as special as your little one, each piece is designed to spark joy and to bring a smile to your face every day. And yes, we mean even on days you don't leave the house! Their range is often gender-neutral, which makes it perfect to shop when the gender of bub is not known before birth, or for parents who prefer to avoid an avalanche of blue or pink! And yes, you've probably read about them on 'must have' lists
on Mummy blogs - they're an ever-popular choice!
For us, it's the subtle colour palette, hand drawn illustrations, playful graphics and natural and organic fabrics which set this brand apart. Specialising in premmie, newborn & toddler babywear, Wilson and Frenchy are the go-to brand for new mums and any style conscious shoppers seeking beautiful gifts for friends and family.
And - crucially for busy working parents - the Wilson and Frenchy range is all machine washable (yes, even the knitwear) and hard wearing.